The campaign was commissioned to generate private cosmetic dentistry enquires and capture consumers looking for the latest invisible brace treatment.
Smile Revolution, a 6 week direct response campaign, the solution included the production of a brand, radio commercial, a supporting website for further information. All response’s and enquires were captured through the website and dedicated call centre operative.
The campaign generated on average 65 enquires per week, which generated 25 new patient appointments per week with a 65% take up. Additional cosmetic dental revenue was generated after the initial free consultation, this included teeth whitening, dental implants, veneers, crowns, white fillings etc.
01. Smile Revolution Website
02. Project Video
Snail mail or Smail
(from snail + mail) - Named after the snail with its slow speed - refers to letters and missives carried by conventional postal delivery services.
Moto Digital Marketing Limited
1.9 Howard House
Tyne & Wear
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